Why Performance Marketing?
Because you pay for actual results. Instead of, you know, fluff and promises.
Window shopping stinks
Would you rather pay a retail or online store when customers casually viewed your product... or when they actually purchased it? We’ll put our money on the fact that you want to pay only when a customer purchases your product. In fact, the amount of people that view or “window shop” can rack you up a pretty penny without showing any type of return. And in fact, putting our hard-earned agency money where our mouth is kind of the point of Performance marketing.
Action is way better...
Paying on action is the central idea of performance marketing or performance advertising. Advertisers only pay when the desired action has occurred. That action can be anything ranging from a new lead to an app install or even an actual sale. With performance marketing you don’t pay on impressions (CPM), you pay on the desired action (CPA) that we work together with you to define. Unlike most agencies, we don’t take a percentage of your ad spend to "manage" the budget, but we take a CPA on every sale we drive you. This means we take all the risk of buying CPM and backing into your CPA, while you always get guaranteed results at a predefined price.
… but Winning is BEST!
Cost-per-Win™ (CPW) – fake trademark sign and all – is our unique way of going beyond simple CPA. Before budgeting cost-per-action, we take a very close look at your business model, to make sure the actions you pay for are actually beneficial to your bottom line and overall strategy. This has a double benefit:
You take less risk and attain higher profitability by paying only on performance, not clicks (CPC) or impressions (CPM).
We get better data and insights in creating and optimizing media spend towards what truly matters, revenue and margin.
We win only when you win
Our team of media & data experts uses proprietary algorithms and industry best-practice to calculate your unique CPW, and in some cases we can even transform hard to track metrics, such as reach, into performance-based metrics. In turn we are are effectively teammates working together towards a single mission: getting you the results you need. This tale of camaraderie starts with a friendly strategy chat, which you can (and should) book right here:
Benefits of performance advertising
Easy-peasy planning
We talk through your goals and provide an adequate CPA structure specific in achieving your goals.
No guessing
You only pay for results we provide, not on clicks (CPC), not impressions (CPM).
Clear data & reports
CPA campaigns are tracked in real time and across metrics invaluable for business decisions.
Course-corrected
Conversely, your ad creative, schedules and media mix can be improved in real time – and we’re motivated to do so!
Sky’s the limit
It’s easy to get creative with CPA to find new channels and formats that get scale without diminishing quality.
Easy to integrate
CPA campaigns are easy to integrate with all major platforms and we have all the technology in-house to track conversions.
We specialize in consumer-oriented online business, where every unit of results matters:
Ecommerce & Direct-to-Consumer
Drive sales and acquire customers across channels with CPA-optimized advertising.
Mobile App Installs for Android and iOS
Get quality users and boost revenue with performance-based app installs worldwide.
Keep learning:
Performance Native Advertising
In addition, we specialize in today’s hottest ads: those that fit perfectly into their app’s environment.
Fast. Reliable. Genuine.
Free Assessment
That’s right, we’ll take a deep dive into your ad spend to date and give you a free assessment of where we believe you can improve your strategies. No strings attached. If our assessment proves to be helpful then hurray!
You’ve just hopefully improved your ROAS.
What’s in it for us? Nothing. We just get to display our expertise and we chalk it up to paying it forward. Get in touch today!
