We scale affiliate programs
responsibly and efficiently
Fully managed affiliate program services that go above & beyond to help you diversify & scale your ad spend on a performance basis without compromising quality.
We scale affiliate programs
20+ years of affiliate experience
Affiliate marketing has traditionally been the quintessential form of performance advertising. You gather affiliates and pay them only when they bring you visitors, leads, and sales.
Simple enough, right?
And yet, affiliate marketing gets a bad rep in some circles. Why? Because the way it’s usually handled by advertisers or agencies is far cry from how it needs to be handled to produce true scale and success. What usually happens is this:
- Advertisers or agencies mismanage their publishers needs due to inexperience or previously shady experiences.
- Agencies overcharge to push their own networks and agendas, thus resulting in lower scale or quality from publishers.
- Fancy “results” cover up brand dilution and terrible targeting, actually resulting in a big mess on the long run.
We’re here to help. We have proprietary technology and an overly experienced affiliate management team that has been tried and tested. We know how to identify the right publishers for your company and work with you to help them scale responsibly without sacrificing the quality of their traffic.
E-Commerce
Sell products to the right audiences with proactively managed affiliate sales. Delivered under cost-per-action; optimized in real-time for marketplace ranking and conversions.
Direct to consumer
Since you’re running your own storefront, you’re on your own to get sales and eyeballs. Push your brand to the right audiences via affiliate partners specialized in your target.
App Installs
Reach engaged, quality users via select affiliate publishers and get fraud-free app installs. Pay per action and grow your user base long-term
The traps of affiliate marketing
The main problem with affiliate is that it looks easier than it seems, so people abuse it and do it wrong.
Indeed, even novices can getting traffic and sales without much effort:
- By design, ad creative, scheduling and targeting are all outside the advertiser’s control, so there’s no apparent heavy lifting to be done;
- Since success simply means “action” vs. “no action,” you don’t need complex media buying experience and data science.
But affiliate marketing done right is actually quite challenging, and the key challenge being optimizing your campaign for long-term success without fraud or dips in quality. In the long run, the number of sales or installs matters little if they’re made via shady websites or apps that dilute the brand or mask fraudulent traffic as real traffic.
This is our professionally managed affiliate program is vital to ensure your affiliate program is set up for true success and can be scaled as your company grows.
Our Promise
Quality leads that fit your targeting criteria via proactive network management and media planning.
Full Grade "A" support for both affiliates and advertisers that go above and beyond the CPA.
Maintaining brand consistency by choosing appropriate affiliate publishers and traffic sources.
Responsibly scaling sales, installs, purchases, leads as soon as we identify high quality affiliate sources.
Quality leads that fit your targeting criteria via proactive network management and media planning.
Maintaining brand consistency by choosing appropriate affiliate publishers and traffic sources.
High-quality, fraud-free app installs through advertising compliance and monitored content distribution.
Full Grade "A" support for both affiliates and advertisers that go above and beyond the CPA.
Responsibly scaling sales, installs, purchases, leads as soon as we identify high quality affiliate sources.
Beyond affiliate program management
Not all affiliate management agencies were made equal. In fact, many of them are the reason for the bad rep affiliate marketing gets.
Despite the performance nature of affiliate marketing, the way agencies work is still largely a black box:
- They get to choose their own affiliate partners and channels, and push their agendas
- Their commissions or fees don’t take into account your long-term goals and objectives
- They don’t monitor sophisticated affiliate performance metrics, instead relying on “vanity” CPA stats and prices.
Instead, we at Performance do things a bit differently. Our every service is fully optimized for performance marketing and advertising, and affiliate program management is no exception. We manage your entire affiliate program from start to finish with tangible results in mind.
We incorporate your long-term objectives and affiliate program needs into our Cost-per-Action pricing, and make sure we follow up with affiliate tracking pixels, device ID conversion calls and other advanced measurement methods. This makes sure the “actions” you pay for are actually beneficial for your bottom line.
We proactively manage affiliate partners to make sure they heed your interests. In particular, this is the process you can expect when working with us:
Affiliate audit
This is where we zone in on the good, the bad, and the unperforming 🎯We deeply analyze your brand personality, product portfolio, audience, goals & objectives and KPIs.
Let’s start right away with our complimentary strategy call.
Custom affiliate strategy
Here is where we leverage our expertise to take on the responsibility of defining your roadmap to success, and producing our bespoke Cost-per-Win (CPW) pricing, where we define exactly how much each unit of results will cost.
Program optimization
Time to get our hands dirty! We implement the optimal mix of affiliate publishers and manage them daily, either on our own or as an extension of your team. We start course-correcting as soon as the first data points come pouring in.
Performance
Your affiliate program is running as smooth as silk, and you’re paying only for direct results that benefit your business. As the business evolves, we can shift your strategy and operations to accommodate it in no time.
Affiliate program management at full performance. It’s got a nice ring to it! Chat with one of our experts and let us show you how to overclock your affiliate program.
Fast. Reliable. Genuine.
Free Assessment
That’s right, we’ll take a deep dive into your ad spend to date and give you a free assessment of where we believe you can improve your strategies. No strings attached. If our assessment proves to be helpful then hurray!
You’ve just hopefully improved your ROAS.
What’s in it for us? Nothing. We just get to display our expertise and we chalk it up to paying it forward. Get in touch today!
