Quality app installs at scale

Cost-Per-Install is just the start. Go past the install and focus on
key retention metrics that matter to your bottom line.

When it comes to app stores, “noise” is an understatement.

The average person has roughly 80 apps on their phone and uses close to 40 of them each month.

With all this competition in the iPhone and Android App Stores, how can you make your app stand out?

Anyone can drive app installs

However only a very select few can get you the right installs for your app. You know, those that lead to highly engaged users that eventually convert into paying customers or advertising revenue.

That’s where we come in, with app install ads on CPA and CPI, optimized for the key metrics that matter to your bottom line.

Pay for results, period

With Performance you only pay for the results you get. No need to waste your ad budget on app install campaigns that don’t work.

We work hard to optimize to a Cost-per-Action (CPA) or Cost-Per-Install (CPI) rate that aligns directly with your return on ad spend (ROAS), and we work with you closely to define what OKRs and KPIs you track to measure success for both your organic and paid installs, such as:

- Day 1-30+ retention
- In-app purchases (IAP)
- Lifetime value (LTV)
- Time spent in-app
- You name it, we’ll optimize for it.

Eliminate install fraud

We’re also no stranger to the immense fraud that’s plaguing the app install market and have all the technology and tools in place to detect and proactively fight against app install fraud. Our in-house fraud analysts monitor CTIT times, incentivized downloads that mask as non-incentivized, click-flooding, click-spamming and many other indicators.

We have fraud as much as you do and we are constantly detecting and optimizing away from it. Trust us, we get it.

Expert performance marketing across
all platforms and services

With Performance you only pay for the results you get. No need to waste your ad budget on app install campaigns that don’t work.

We work hard to optimize to a Cost-per-Action (CPA) or Cost-Per-Install (CPI) rate that aligns directly with your return on ad spend (ROAS), and we work with you closely to define what OKRs and KPIs you track to measure success for both your organic and paid installs, such as:

Advertising is only one part of the Performance story. Discover leading marketing channels and services priced and expertly organized under a CPA model.

You might be wondering,

“What is Programmatic to Performance App Installs?”

Great question!

Our mission at Performance Agency is to help you rely less on Facebook, Instagram and Google for your paid user acquisition. While we’ve been among the leading media buyers on these two platforms, we know there is traffic you can buy outside of these walled gardens, with the same or better price and performance.

We strive to help you diversify your channels, and our secret weapon is transform programmatic ads into performance, or CPA-based ad inventory.

Programmatic ads are usually bought on Cost-per-Impression (CPM) or Cost-Per-Click (CPC), but with our media and data experts take the risk of buying on CPM/CPC for you, and will only charge you on a Cost-Per-Install (CPI).

That's a pretty sweet deal, isn't it?

You get total performance app advertising where others are forced to buy impressions and clicks and hope for the best. To find out more about app installs and how Performance Agency can help, get in touch with a member of our team today for a free and commitment-free chat about your strategy.

Fast. Reliable. Genuine.

Free Assessment

That’s right, we’ll take a deep dive into your ad spend to date and give you a free assessment of where we believe you can improve your strategies. No strings attached. If our assessment proves to be helpful then hurray!

You’ve just hopefully improved your ROAS.

What’s in it for us? Nothing. We just get to display our expertise and we chalk it up to paying it forward. Get in touch today!